Since the early 2000, the internet has experienced rapid usage growth in Asia Pacific, with some countries increasing their usage in the quadruple-digits percentage throughout the past several years.   Currently, Singapore has the highest internet penetration rate in Southeast Asia, with an estimated 67 percent of the total population using the internet on a daily basis.

Everyday, more and more consumers spend more and more time online.  For many, it is the preferred choice of media to get updated on the latest news, finding new product information and review, and even socializing and keeping in touch with friends. 

Consumers now spend more time using and reading on the internet, significantly more than newspapers, magazines and radio combined.  Their diverse interests are reflected in the wide array of information currently available online.  Many consumers use the internet to get information for their daily lives such as news on travel, technology, weather, auto information, financial, beauty and health, entertainment, political updates, financial, general news, sports and product reviews.  

Among all the options available on the web, the Search Engines are relied upon most often as the means to find product information prior to consumer purchase, whether online or offline.  Consumers often perform a search with a given topic of interest and see what comes up in the search-result listings first, rather than going directly to the manufacturing sites, industry sites, consumer review sites, and e-commerce sites.  Many do this because they trust that the search performed will yield more direct, unbiased information sources with regard to their topic of interests.

In the past several years, many advertisers have been integrating online advertising components into their marketing mix as well to capitalize on the internet usage growth.  Now, more and more advertisers are working with One Search Media to develop customized Search Marketing programs, in addition to their online advertising campaigns, as a way to increase their product exposures to the general public and their potential customers.